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White House Unites With SXSW for ‘South By South Lawn’ Fest


The Obama administration is teaming with SXSW to create "South By South Lawn," a miniature edition of the festival staged at the White House. The one-day event, planned for October 3rd, will feature panel discussions, short student films and live performances, in keeping with the long-running fest's Interactive, Film and Music components, NPR reports.

According to a White House statement, SXSL will "bring together creators, innovators, and organizers who work day in and day out to improve the lives of their fellow Americans and people around the world."

In March, President Barack and Michelle Obama visited the SXSW festival in Austin, Texas, where they spoke about topics including education, civic engagement, creative thinking and entrepreneurship. The new fest "[celebrates] that spirit of innovation." The White House website is seeking nominations for the the official line-up. The deadline to submit a nominee is September 10th at 5 p.m.

SXSW will feature "interactive booths [that] encourage attendees to engage with and learn about new technologies and innovations," submissions from the third-annual White House Student Film Festival and musical performances from both well-known and emerging artists.

At the 2016 SXSW, President Obama joined The Texas Tribune editor-in-chief Evan Smith as part of the Keynote Conversation at SXSW Interactive. Michelle Obama delivered the keynote address at SXSW Music, promoting her Let Girls Learn initiative. Queen Latifah served as moderator on the keynote panel, which also included Diane Warren, Missy Elliot and actress Sophia Bush.

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