Lady Antebellum to Pay Seven Fans’ Mortgages
Lady Antebellum and mortgage lender Quicken Loans have teamed up for the 7FOR7 Sweepstakes, which will award seven lucky concertgoers (and a guest) a backstage VIP concert experience and a significant break on housing expenses — as the seven winners will have a year’s worth of mortgage payments made on their behalf. The sweepstakes coincides with the launch of the Grammy-winning trio’s Wheels Up 2015 Tour, which kicks off May 1st in Lubbock, Texas, and continues across North America through the fall. Special guests Hunter Hayes and Sam Hunt are also on tap for the trek.
The 7FOR7 Sweepstakes, which is an extension of Lady A’s charity-focused 7FOR7 campaign, also includes backstage meet-and-greet passes and complimentary travel for the winners and their guests. In addition to the seven grand prize winners, two first prize winners will receive VIP tickets and meet–and-greet passes for them and a guest to see the threesome during the Wheels Up 2015 Tour and will also win an autographed 747 album. Twenty second-prize winners will receive an autographed copy of the album.
“7FOR7 has been one of our favorite ways to connect with fans off stage,” says the group’s Charles Kelley. “Being able to keep that thread going with Quicken Loans is something we’re really excited to help make happen. Helping a family pay their mortgage for a year is a special gift, and I hope we help change some of our fans’ lives in a real tangible way.”
“We’re always looking for those opportunities [to give back],” Lady A’s Hillary Scott said during a press event earlier this year. “That’s such a huge part of who we are and the platform we’ve been given – and wanting to use that platform with intention and purpose.”
To enter, fans must be at least 18 years of age, and a U.S. citizen. On the entry form, fans are asked to reveal what it would mean to them to meet the group and to take a year-long vacation from their mortgage payments. The winning entries will be selected based on creativity, clarity and thoughtfulness. The sweepstakes ends August 20th, 2015.
The first 7FOR7 campaign, launched last fall, granted wishes for fans from Miami to New York and ranged from visits to an American Girl store to an Army base.
Nominationed once again for ACM Vocal Group of the Year, Lady Antebellum will take part in a concert in Dallas two days before the ACM Awards. “One Night, Two Cities, All Music,” hosted by Garth Brooks and Trisha Yearwood in Dallas and Fort Worth on April 17th, will benefit the charitable organization, ACM Lifting Lives.