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Kevin Durant Signs With Jay-Z’s Roc Nation Sports

Kevin Durant Signs With Jay-Z’s Roc Nation Sports


By Maurice Bobb

Jay-Z may not be able to actually dunk a basketball, but his signing of Oklahoma City Thunder star Kevin Durant, his first NBA player, to his Roc Nation Sports agency was a posterizing slam dunk on the whole sports agent world.

The much-talked about signing became official Monday (June 24) as Hov’s now most marketable professional athlete took to Instagram to announce to the world that he was the newest addition to the Roc La Familia.

“Grateful for this opportunity with Roc Nation Sports,” Durant wrote above a picture of him looking on as Jay signed contracts. “It’s go time.” On the same picture, along with the hashtags #NewRules and #RocNation, there was also a caption from the Magna Carta Holy Grail MC himself.

“He has a 90.5 free throw shooting rate, the youngest player in NBA history to join the 50-40-90 club, a giving individual and a legend in the making. What more can I say?” said Jay. Although she was nowhere near the historic signing, Roc Nation chanteuse Rihanna made sure she took time out to congratulate Durant on his latest power move by reposting Durant’s picture on IG to the tune of over 100,000 likes.

“This is #ROCNation Pledge your allegiance!! Welcome bro @easymoneysniper #itsdaROCindismuphucka,” Rih Rih wrote.

Durant joins the WNBA’s Skylar Diggins, the NFL’s Geno Smith and the MLB’s Robinson Cano on the Roc Nation roster. Although Jay still hasn’t officially sold his minority stake in the Brooklyn Nets, which bars him from representing any NBA player in contract negotiations, he will still be able to do marketing deals for the four-time NBA scoring champ. Securing marquee endorsements for Durant will be a tall order for Jay, considering that he already has lucrative deals with Panini America, 2k Sports, BBVA Compass, Sprint, Gatorade, Skullcandy headphones and Nike.

That being said, it’ll just be another way Jay proves that he has the power to “make new rules” for the game.

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